[E.B.O.O.K] Social Media: How to Engage, Share, and Connect [Z.I.P]

B.O.O.K Social Media: How to Engage, Share, and Connect W.O.R.D

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[Download] Social Media: How to Engage, Share, and Connect K.I.N.D.L.E

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:– a thorough history of social media and pioneers of the field;– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and– real-world examples of successful social media campaigns.This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.